Firm Management
Indiana CPA Society Rebrands and Launches New Website
The new INCPAS.org was developed based on research and feedback directly from members. New features include better navigation, enhanced registration features and CPE recommendations, a responsive and mobile friendly design, and more relevant search ...
May. 11, 2018
The Indiana CPA Society (INCPAS) has launched a brand refresh with a new logo design, website and “Transforming Business” tagline.
The new www.INCPAS.org was developed based on research and feedback directly from members. New features include better navigation, enhanced registration features and CPE recommendations, a responsive and mobile friendly design, and more relevant search results.
“As we started the website redesign process, we realized the INCPAS brand needed a makeover as well,” said Jennifer Briggs, CAE, INCPAS president & CEO. “In order to have a look as progressive as our many forward-thinking initiatives, we retired the previous logo.”
The new INCPAS logo is text-only and replaces the previous one that contained red and blue pencils in an infinity symbol. The new look includes the same blue and red color palette as the previous logo, showing an appreciation for the past with an eye on the future.
“The new logo is designed to invoke a clean and streamlined feel,” says INCPAS Creative Manager Katie Kirkton.
The new tagline, “Transforming Business,” reflects the Society’s mission to advance the CPA profession in business, learning, collaboration and diversity.
“Our transformation is part of a comprehensive effort to meet the evolving needs of our members,” said Briggs. “We want to ensure they have the tools they need to continue excelling in their roles as the most trusted business advisors in Indiana.”